Months of work, one click, thousands of inboxes. Your platform choice shapes what happens next.
Florin Armasu, CEO of Data Innovation and creator of Sendability, unpacks the open source stack, deliverability disasters, and metrics that actually matter after 15 years of sending emails for brands like Nestle and Brown-Forman.
Raúl is a Marketing & Communications Manager with years of experience leading global brand positioning and reputation strategies across the tech ecosystem.
View all 2 articles →We signed up for eight free transactional tiers with the same generic startup domain and sent identical test mail through each. The free volume was never the problem. The gatekeeper was account approval, which quietly rejected or delayed half of the accounts before a single receipt could leave the building.
We warmed a fresh dedicated IP on eight transactional providers, ran each one through a two-week ramp, and sent identical mail through every account. The surprise was how little the IP itself mattered: warming guidance, traffic separation, and reputation monitoring drove inbox placement far more than owning the address ever did.
Sophie Steffen is the co-founder and CEO of Kunoichi, a growth performance marketing agency based in Barcelona. With over 12 years of experience in social media, community management, and performance marketing, she helps brands scale through LinkedIn-driven growth, paid acquisition, and automated outbound. She is also a martial arts instructor and runs a dojo in Barcelona.
View all 7 articles →We fed the same batch of portal leads into nine platforms and timed how fast each one turned a fresh Zillow inquiry into a text, an email, and a task. The gap that mattered was not template design. It was whether the tool understood that a real estate contact is a relationship, not a marketing address.
We migrated a 4,800-subscriber blog list with 14 months of engagement history into ten email platforms, wired RSS-to-email against a WordPress feed publishing three times a week, ran paid subscriber onboarding at 8 USD per month, and sent a 1,200-recipient newsletter through every tool to track inbox placement.
The standard advice on email list cleaning is to purge aggressively. Florin Armasu, with 15 years and enterprise clients behind him, argues that discarding 80% of your database is not best practice -- it is waste.
Carles is an SEO and Digital Product professional with over 15 years of experience focused on data-driven growth and scaling marketing operations across tech.
View all 7 articles →After loading the same 1,800-donor file into ten platforms and rebuilding the same year-end appeal sequence in each one, the gap that mattered was not template design. It was whether the tool could tell a board chair from a 20-dollar first-time donor without manual list maintenance every Monday morning.
We ran the same six client accounts through ten email platforms for a month, from regional e-commerce to B2B SaaS to a local services franchise. The winners were not the feature-heavy ones, but those that handled client isolation, consolidated billing, and reports a client could actually open unaided.
After running identical outreach campaigns through 10 cold email platforms, the biggest surprise was how much inbox placement varied between tools using the same sending domain. Two platforms landed over 90% of our test messages in primary inboxes. Three others barely cracked 60%, despite offering similar warmup features on paper.
Jesus is an editorial & SME manager with years of experience specializing in data-driven content strategy, scalable operations, and governance in the tech industry.
View all 7 articles →B2B SaaS email is not a newsletter problem. It is an onboarding, retention, and account-expansion problem dressed in HTML. We tested ten platforms built for product-led companies with long sales cycles and event-heavy data.
After running the same membership-renewal sequence through ten platforms with a fictitious boutique studio profile, the gap between fitness-native software and general email tools showed up in places we did not expect. Class waitlist alerts, no-show win-backs, and birthday rewards either flowed through the booking calendar automatically or required hours of manual mapping per workflow.
The best email marketing software for small business promises the moon on a shoestring budget -- automation, segmentation, deliverability -- without requiring a dedicated marketing department or remortgaging the office to cover monthly fees.
Mireia is a digital marketing expert and technical analyst with a strong background in B2B growth strategies and enterprise technology.
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Email generates up to $45 for every $1 spent, and 4.59 billion people use it worldwide. We compiled the most important email marketing statistics and trends shaping business strategies in 2025.
90% of cyberattacks start with email phishing, and 94% of companies were hit in 2024. We compile the most critical phishing and email security statistics shaping enterprise defense strategies in 2025.
We tested the top email marketing platforms for SMBs and ranked them by automation, pricing, and ease of use. ActiveCampaign leads our list, but MailerLite, Brevo, and AWeber each have strong cases.
Florin Armasu, CEO of Data Innovation and creator of Sendability, unpacks the open source stack, deliverability disasters, and metrics that actually matter after 15 years of sending emails for brands like Nestle and Brown-Forman.
Open rates are now fiction. Florin Armasu makes the case for active database growth rate as the single most important metric in email marketing, and explains why almost nobody tracks it.
A major FMCG brand got blocklisted at Hotmail, risking 5 million euros in lost revenue. The worst part: they did not notice until someone checked the per-provider metrics.
Florin Armasu runs Mautic, KumoMTA, and Qmail (a 1998 mail transfer agent) in production for enterprise clients, and his stack outperforms most commercial ESPs.
Newsletter platforms have split into three distinct camps, and picking the wrong one means rebuilding your entire subscriber relationship from scratch when you inevitably want features your current tool cannot provide.
Written by Carles DuarteEvery email platform now claims artificial intelligence as though merely uttering the phrase constitutes a feature. We tested ten tools to determine which ones genuinely improve campaign performance and which are simply charging extra for a chatbot wrapper.
Written by Jesus BosqueHow we test email marketing platforms: real sends, honest verdicts, and absolutely no rankings for sale. Read our methodology.
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