Carles Duarte

I’m Carles, an SEO and Digital Product professional at Softonic, working at the intersection of marketing, analytics, and web development to drive sustainable growth through innovation. With 15+ years of experience in digital, I’ve led SEO and performance initiatives, built scalable measurement and reporting systems, and improved conversion through a mix of technical optimization, experimentation, and product-minded execution. I’m especially interested in innovation that compounds: automation, smarter workflows, and applied AI that helps teams move faster while keeping quality high. I also share what I learn through trainings and workshops (200+ teaching hours), and I write about SEO, analytics, AI applied to marketing, and practical ways to scale digital operations.

Articles by Carles Duarte

Best Enterprise Transactional Email Platforms

Enterprise transactional email platforms exist because your password reset emails cannot, apparently, just send themselves. When you are dispatching millions of receipts, alerts, and notifications daily, the infrastructure you choose determines whether customers trust you or assume you have folded.

Updated on January 27, 2026

Best Transactional Email App for Android

Transactional email apps for Android matter because your password resets and order confirmations apparently cannot wait until you return to civilization and a proper keyboard. Managing critical email infrastructure from a phone screen is the modern professional's equivalent of performing surgery via text message.

Updated on January 19, 2026

Best Transactional Email Software

Transactional email is the digital infrastructure equivalent of plumbing - nobody thinks about it until something goes wrong, at which point customers discover their password reset has vanished into the spam folder abyss. Getting this right matters more than your marketing team's latest campaign rebrand.

Updated on January 5, 2026