We wouldn’t be the first (nor the last) to have felt somewhat lost searching for a marketing platform that truly fits what the company needs. Between price changes, unexpected limits, or that feeling that something is missing, finding the right tool can become a real headache. That’s why you’ve probably wondered if there is something better or simpler for your team.
Brevo has long been one of the best-known options for managing email campaigns, automations, and maintaining contact with customers, but it’s not the only one on the market: there are other alternatives that may better suit what you’re looking for, depending on the type of company and what you really need. So, if you’ve ever thought your marketing tool falls short or doesn’t quite convince you, stay here, because this is relevant to you and you’re sure to relate.
What option to choose?
What is Brevo?
One of the most valued aspects by those who use Brevo is its ease of use and the ability to centralize several tools into a single platform. Everything is managed from a visual, intuitive, and accessible panel, designed for those who want to save time and avoid technical complications. In 2025, Brevo took a further step by adding artificial intelligence-based features, such as automatic creation of subject lines or texts, more complete integrations with WordPress, Shopify, and other services, and a stronger commitment to helping companies manage all their digital marketing from one place.
Regarding pricing plans, Brevo offers a free option that allows sending up to 300 emails per day, ideal for those who are starting out or send emails occasionally. The Starter plan (from €6.33 per month with annual payment) increases sending capacity, removes the daily limit, and includes basic reporting and analytics. The Business plan (from €13.50 per month with annual payment) adds advanced automation, landing pages, A/B testing, and phone support, among other advantages. Finally, the Enterprise plan offers unlimited contacts and sends, sub-accounts, and personalized support, with a customized price according to each company’s needs.
Why look for an alternative to Brevo?
Although Brevo is a fairly comprehensive solution for many small and medium-sized businesses, the reality is that it doesn’t always fit perfectly with what we need day to day. It might suffice for simple campaigns and centralizing different channels, but when we need to go a bit further in customization, analyze campaigns thoroughly, or manage clients more advancedly, sometimes the platform falls a little short. After all, every company has its own quirks and priorities.
Another thing that often puts people off is the price and the limitations of the free plan. It’s true that Brevo lets us start without paying anything, but as soon as we want to remove the logo, send WhatsApp messages, or simply increase the volume of emails, we have to pay. If the contact base grows quickly, the bill can rise more than we expected and the platform stops being as affordable as at the beginning. On top of that, some standout features are only unlocked by paying extra.
Luckily, nowadays there are alternatives for all tastes, including tools that focus on simplicity and multichannel integration, as well as options designed for teams that want to automate complex processes or generate custom reports. The idea with this article is to accompany you in that search and make the decision easier, so that you choose the platform that makes your life easier and fits better with what your company needs right now.
Comparison table: What differentiates each solution?
| Brevo | Free (300 emails/day) or from €6.33/month (Starter) | AI for campaign writing; integrated basic CRM | SMBs looking for an affordable multichannel solution |
|---|---|---|---|
| Mailchimp | Free (up to 500 contacts) or from €11.38/month (Essentials) | Creative templates; advanced automations | Creative teams needing visual ease |
| MailerLite | Free (up to 1,000 subscribers) or from €9/month (Growing Business) | Simple and clean editor; effective basic automation | Freelancers and small businesses prioritizing simplicity |
| HubSpot | Free tools or from €9/month (Starter) | Unlimited CRM; advanced automation and analytics | Businesses looking to integrate marketing, sales and support |
| Klaviyo | Free (250 active profiles) or from €20/month (Email) | E-commerce personalization; intelligent flows | Online stores seeking advanced segmentation and automation |
| SendGrid | From €15/month (Basic) | Robust API for transactional sends; deliverability metrics | Technical teams with high volume sending needs |
Mailchimp – The most popular option for creative and easy-to-use campaigns
Mailchimp has been the benchmark for years for those who want a simple, powerful tool with an interface designed for any profile. It is an ideal platform for companies that value creativity, want to experiment fearlessly, and seek integrations with all kinds of applications.
Additionally, this alternative can be very useful for small businesses and marketing teams that don’t want to complicate their lives with technical settings, being one of the best options if you have an online store or need to integrate email marketing with social networks, CRM, or e-commerce platforms.
Key features of Mailchimp
- Very intuitive drag & drop visual editor, with hundreds of customizable templates.
- Advanced automations and personalized workflows for each customer.
- Integration with over 300 external tools, such as Shopify, WooCommerce, or Salesforce.
- Detailed analytics of opens, clicks, and campaign performance.
- Advanced segmentation and email personalization for different audiences.
- AI-powered features to write and optimize campaigns.
Pros and Cons of Mailchimp
| Very easy to use for any profile | The free plan is very limited and runs out quickly |
|---|---|
| Wide variety of templates and creative resources | Prices increase quickly as the database grows |
| Integrations with almost any platform | They charge for inactive or unsubscribed contacts |
Mailchimp Plans and Pricing
- Free Plan: €0, up to 500 contacts, basic campaigns, simple analytics, basic CRM.
- Essentials: from €11.38/month, more templates, scheduling, simple automations, email and chat support.
- Standard: from €17.50/month, enhanced automations, advanced segmentation, A/B testing, comprehensive reports.
- Premium: from €260.34/month, unlimited contacts, full customization, priority support, advanced reports.
The free plan is quite limited and Mailchimp also charges for inactive contacts. Additionally, prices may vary depending on the number of contacts and added features.
Brevo vs Mailchimp
If we compare Brevo (Sendinblue) with Mailchimp, the former stands out for the huge variety of templates, ease of designing visual campaigns, and advanced automation options. On the other hand, Mailchimp may fall short on multichannel features, but for email campaigns, it is hard to find something more complete and versatile.
MailerLite – Simplicity and efficiency for those seeking hassle-free results
MailerLite has earned a great reputation among those who want to manage email marketing campaigns quickly, clearly, and without excessive menus or features they won’t use. It stands out for the quality of its user interface, which is intuitive and visual, as well as for its features designed to enhance user experience. This is highlighted by its drag and drop editor and a wide variety of email templates, allowing easy campaign customization.
It is an ideal tool for small businesses, freelancers, or small teams who value agility and want to start working with almost no learning curve. It is also especially practical for those without a technical profile and who look for a tool that works from the very first minute.
Key features of MailerLite
- Very intuitive drag & drop campaign editor, perfect for beginners.
- Basic automations and creation of simple workflows.
- Customizable subscription forms and landing pages.
- Dynamic segmentation and interest groups for more effective campaigns.
- Real-time analytics to see opens, clicks, and behavior.
- Integration with WordPress, Shopify, and other popular platforms.
Pros and cons of MailerLite
| Very easy to use, even without previous experience | Somewhat limited advanced automation features |
|---|---|
| Clear and competitive pricing, no surprises | Does not offer as many integrations as Mailchimp |
| Generous free plan with many features | Priority support only available on paid plans |
MailerLite Plans and Pricing
- Free Plan: €0, up to 1,000 subscribers, 12,000 emails/month, basic automation, visual editor.
- Growing Business: from €9/month (up to 1,000 subscribers), unlimited emails, automations, premium templates, email support.
- Advanced: from €18/month, adds priority support, Facebook audiences, advanced automation, extra features.
- Enterprise: custom pricing, account management and personalized support.
The free plan is one of the most generous in the industry, although prices increase according to the number of subscribers.
Brevo vs MailerLite
MailerLite stands out for its minimalist interface, ease of launching campaigns from scratch, and its much more transparent pricing policy. Although it may not have as many multichannel features as Brevo or the more advanced automation options of other alternatives, MailerLite performs well for those who want clear results, well-segmented lists, and total control over their monthly budget.
HubSpot – All-in-one for those looking for integrated marketing, sales, and CRM campaigns
HubSpot is a comprehensive solution designed for companies that want to centralize marketing, sales, and customer service in one place. Ultimately, it is the ideal option for teams that want to grow without changing tools as they evolve. It is especially interesting for companies looking to both send campaigns and capture leads, manage opportunities, and nurture relationships with customers from the first contact to loyalty.
That said, it should be noted that all this power can be somewhat overwhelming at first, and as modules and contacts are added, the price can increase quite rapidly. Still, the versatility and scalability it offers are hard to match.
Key features of HubSpot
- Free and unlimited CRM to store and manage all contacts.
- Email marketing tools, advanced automation, and A/B testing.
- Creation of landing pages, forms, and chat on the website.
- Dynamic segmentation and personalized workflows based on user behavior.
- Integration with more than 1,500 external applications and own marketplace.
- Advanced analytics, customizable reports, and AI-powered dashboards.
Pros and Cons of HubSpot
| Very complete free CRM, with unlimited users | Prices increase significantly with extra modules and contacts |
|---|---|
| Advanced and multichannel automation | Some key features only in higher plans |
| Full integration of marketing, sales, and support | Somewhat longer learning curve |
HubSpot Plans and Pricing
- Free Tools: 0 €, basic CRM, marketing, sales, customer service, and content for up to 2 users.
- Starter: from €9/month per license, expanded features in marketing, sales, and customer service, 1,000 marketing contacts.
- Pro: from €1,283/month (5 licenses), advanced automation, custom reports, more contacts.
- Enterprise: from €4,610/month (7 licenses), advanced features, expanded contacts and licenses, premium support.
The free plan is very complete to start, but the platform scales quickly in price if you need more contacts or advanced features.
Brevo vs HubSpot
HubSpot stands out for the depth of its features, its unlimited free CRM, and the ability to automate advanced processes visually and flexibly. Brevo, however, is more accessible and practical for small businesses, offering email marketing, messaging, and simplicity without compromising the performance or usefulness of its features.
Klaviyo – Advanced Email Marketing Personalization and Automation for E-commerce
Klaviyo is the favorite platform for many online stores and digital businesses that want to go beyond mass email. It is perfect for those who want each email to feel tailor-made. It is a tool that makes special sense for companies managing online stores and wanting to get the most out of every data point, from the first abandoned cart to loyalty campaigns.
If you have an e-commerce and need to segment, automate, and deeply analyze your customers’ behavior, Klaviyo can make a difference. That said, it has a slightly steeper learning curve and its pricing is focused on businesses wanting to invest in growth.
Key Features of Klaviyo
- Native and deep integration with Shopify, WooCommerce, Prestashop, and more.
- Automations based on real-time events and user behavior.
- Advanced segmentation with dynamic filters and smart audiences.
- Email and SMS campaign sending from the same platform.
- Detailed reports, real-time analytics, and heatmaps.
- Easy-to-use visual editor with customizable templates and A/B testing.
Pros and cons of Klaviyo
| Very advanced personalization for e-commerce | Can be costly for large databases |
|---|---|
| Smart and flexible automations | Somewhat steep learning curve |
| Very comprehensive real-time reports and analytics | Doesn’t have as many multichannel features as Brevo |
Klaviyo Plans and Pricing
- Free Plan: €0, up to 250 active profiles, 500 email sends per month, and 150 SMS/MMS credits per month. Includes email support for the first 60 days and access to built-in reporting dashboards.
- Email Plan: from €20/month for 251-500 active profiles. Allows unlimited email sends and 150 SMS/MMS credits per month. Adds email and chat support, in addition to all features of the free plan.
- Email + SMS Plan: from €35/month for 251-500 active profiles. Includes 5,000 email sends and 1,250 SMS/MMS credits per month. Designed for businesses that want to manage email and SMS campaigns from a single platform.
Klaviyo’s prices increase according to the number of active profiles; for example, if you have 10,000 contacts, the monthly cost can be around €150.
Brevo vs Klaviyo
Klaviyo stands out for its ability to personalize messages using real-time data, deeply integrate with e-commerce platforms, and create intelligent automations based on each customer’s behavior. On the other hand, Brevo offers a more affordable and simple solution, ideal for small businesses looking for effective email marketing and additional features like SMS.
SendGrid – Deliverability Specialist for High Volumes and Technical Teams
SendGrid is a platform designed for companies that need to send large volumes of emails with maximum reliability and no surprises. It is the favorite option for technical projects, online stores, and digital platforms where transactional emails (such as notifications or invoices) are critical. Additionally, it proves very useful when the priority is that emails always reach the inbox and you can control every last detail of the sends.
That said, the platform is more geared toward users with a technical profile, since to get the most out of it it is recommended to have integration and programming knowledge. It is not the most visual option nor the most “all-in-one,” but it performs excellently in volume and reliability.
Key Features of SendGrid
Below, we detail the main features of SendGrid:
- Robust and scalable API to manage the sending of millions of emails, including the ability to make API calls for automated sending and transactional communications.
- Visual editor with more than 60 adaptive templates and code editing.
- A/B testing and basic segmentation to optimize campaigns.
- Management of multichannel marketing campaigns, allowing automation and tracking of results.
- Detailed reports on deliverability, bounces, and technical metrics.
- Advanced authentication (SPF, DKIM, DMARC) to ensure security.
- Integration with platforms such as Salesforce, Azure, and other systems via API.
Pros and Cons of SendGrid
| Leader in deliverability and reliability | Requires technical knowledge to take full advantage |
|---|---|
| Ideal for mass mailings and transactional emails | No free plan (only limited trial) |
| Very detailed technical reports and metrics | Marketing automation more basic than in Brevo |
SendGrid Plans and Pricing
- Basic: €15/month, allows sending up to 300,000 emails/month and 100,000 contacts; includes design editor, segmentation, and standard support.
- Advanced: €60/month, up to 1,000,000 emails/month and 200,000 contacts; adds automation, dedicated IPs, priority support, and more users.
- Custom: custom pricing for large volumes, exclusive features, and enterprise support.
Although there is a 30-day free trial (up to 2,000 emails), SendGrid no longer offers a permanent free plan. The final price depends on both email volume and additional features contracted, such as email validation or dedicated IPs.
Brevo vs SendGrid
If we compare Brevo with SendGrid, the former stands out for its robustness, developer API, and detailed deliverability metrics. Brevo, for its part, offers an integrated solution with email marketing, automation, and SMS primarily aimed at delivering the best results for small businesses.
Comparison by categories: What alternatives to Brevo are the best according to their function?
When choosing an alternative to Brevo, not all companies value the same: some look for ease of use, others prioritize scalability or security, and for many the price remains decisive. That is why we have prepared a comparison by categories, where we highlight which tools shine in each function. This way you can quickly identify which ones fit best with what your team needs.
| — | — | | Security and compliance | SendGrid: features advanced authentication and technical metrics for large volumes.HubSpot: complies with European regulations and offers detailed privacy and access controls. | | Ease of use | MailerLite: minimalist and clear interface, perfect for those who want no complications.Mailchimp: very intuitive visual editor and quick access to all basic features. | | Customization | Klaviyo: intelligent automation and very advanced segmentation for e-commerce.Mailchimp: wide variety of templates and customization options in campaigns. | | Scalability | HubSpot: allows growth in contacts, modules, and users without changing platform.SendGrid: manages large volumes of emails without losing reliability or deliverability. | | Price | MailerLite: offers competitive and generous plans in features for SMEs.Mailchimp: free option to start and variety of plans depending on business size. |
Quick Guide to Decide: Continue with Brevo or Try Another Alternative?
If money is a key factor, the most practical option is to bet on tools with generous free plans, affordable prices, and the possibility of finding some discount on the plans. When comparing providers, it is important to focus on the quality of the service and the key features they offer. MailerLite is usually the most recommended alternative, as it combines a good amount of functions, a very versatile free plan, and clear prices. Mailchimp also allows you to start for free, although you may soon have to pay if your list grows. In both cases, you will have a simple platform without giving up the basics, ideal for managing marketing campaigns and starting to plan your strategies.
When the company grows and you need to manage large volumes, multiple teams or channels, it is advisable to look for a scalable solution. Here, choosing the software according to the type of company is fundamental. HubSpot stands out for its ability to centralize marketing, sales, and customer service, as well as adapt to the pace of your business and facilitate integration with e-commerce platforms. SendGrid is the best bet for those who send millions of emails or require a robust and highly configurable infrastructure. Both allow growth without having to change platforms and offer advanced tools for managing and optimizing multichannel marketing campaigns.
If the most important thing is to protect your customers’ data and comply with regional regulations, both HubSpot and SendGrid offer very good guarantees in terms of security, privacy, and compliance. Both have advanced options for access control, permission management, and compliance with the European GDPR, which provides peace of mind when working with sensitive information.
For teams that work from different locations and need to collaborate efficiently, it is crucial to have an intuitive tool that allows easy sharing of information. In this regard, HubSpot stands out for its free CRM and facilitating collaboration on campaigns and client follow-ups. Meanwhile, Mailchimp also makes it easy thanks to its visual interface, multiple integrations, and features aimed at managing strategies and marketing campaigns. Both options allow you to work as a team regardless of where each member is located.