Brevo Plans and Prices (2025): How Much Does This Marketing Automation Platform Cost?

What Brevo is and what it is used for: Marketing automation, CRM, and email campaigns on a single platform

Formerly known as Sendinblue, Brevo is a comprehensive marketing and customer relationship platform that centralizes campaigns, automations, and CRM in one place, with its entire focus on deliverability, control, and volume scaling. 

The pricing structure provides us with predictability and a logical progression of features, which greatly simplifies budget decisions. The result is an environment where we can transition from newsletters to automations without needing to switch between tools.

Regarding user opinions of Brevo, the market typically highlights its balance between price and capabilities, all based on Brevo CRM as the foundation for recording interactions and opportunities, with additional channels that extend reach when campaigns require it.

Brevo Pricing Model

The Brevo pricing model is tiered with feature gating and scales according to the volume of shipments contracted and the additional features activated in each plan, offering an annual billing option that reduces the effective monthly amount by 10%. The platform maintains complete transparency in Brevo’s rates, allowing us to compare email quantity bands and decide in advance, which helps us plan accordingly around seasonal peaks or product launches.

• Clear tier structure (Free, Starter, Business, Enterprise) with features unlocked according to the chosen plan.
• Cost is linked to the number of emails/month, starting from 5,000 in paid tiers, allowing us to adjust Brevo plans and prices to the real needs of campaigns.
• Annual discount with more competitive, effective monthly prices, which also stabilizes billing in a predictable manner.
• One-time add-ons, such as removing the Brevo logo or adding seats for collaboration, enable us to fine-tune the budget with surprising precision.

Free plan

It is the gateway to Brevo CRM and the entire Brevo email marketing ecosystem, offering a surprisingly generous daily limit for initial campaigns and all the essentials to operate from day one.

Main features of Brevo’s free plan

Brevo provides, in its free plan, the basic tools for capture, sending, and tracking that cover the simplest newsletters and transactional messages. With this, we have the foundation to evolve when the campaign schedule intensifies.

• 300 emails per day with a transactional system (API, SMTP, Webhooks) and a drag-and-drop editor that greatly facilitates design.
• Customizable templates and visual components that allow and support us in maintaining a consistent brand identity.
• SMS and WhatsApp campaigns with independent credits to expand reach when needed.
• Web chat for on-site support and an integrated conversation flow to resolve doubts in seconds.

This plan is designed for freelancers, startups, and micro-teams who want to send timely newsletters and transactional messages reliably. An excellent testing ground to explore forms, lists, and our first automations before moving on to the next Brevo pricing tiers.

Starter Plan

Price: €7/ month

We start with Brevo’s paid plans, beginning with Starter, the natural step when we want to increase our monthly volume, achieve unlimited daily sending for specific peaks, and access basic analytics, all while keeping costs controlled. Ideal for newsletters with a fixed frequency and wave campaigns.

Main features of Brevo Starter

Includes everything in the Free plan and removes the daily limit with packages from 5,000 sends/month, as well as providing 24/7 email support and branding options to establish our identity in communications.

• From 5,000 emails/month and unlimited daily sending to schedule without cadence restrictions.
• Basic reports and analytics on opens and clicks with metrics to iterate on subject lines and content.
• Option to remove the Brevo branding as a complement that leaves communications fully aligned with our corporate identity.
• 24/7 email support with response times that facilitate campaign continuity.

The Starter plan is a solution designed for small and medium-sized businesses (SMBs) that already have a sending rhythm and seek price predictability with Brevo, without yet expanding to more complete automation systems. It provides us with a comprehensive database that centralizes all information, enabling efficient campaign planning.

Business Plan

Price: 15 €

Designed for marketing and ecommerce managers seeking complete automation, predictive sending, AI for creative assistance, and constant experimentation with A/B testing and a landing page builder, maintaining control and speed in both planning and execution.

Main Features of Brevo Business

Provides a set of functions that turn communication into a highly optimized operation, including unlimited automations, testing, dynamic segmentation, and collaboration, with phone support for critical moments.

• From 5,000 emails/month and automation with unlimited workflows to nurture, score, and activate segments.
• Predictive sending and AI with assistants that help us fine-tune the timing and speed up content production.
• A/B testing and statistics, along with heatmaps and comparisons, enable us to quickly inform creative decisions.
• Integrated landing page builder with forms and tracking to close the capture and conversion loop.
• Phone and email support with priority service during seasonal campaigns or traffic peaks.
• Multi-user access as an add-on with additional seats to coordinate marketing, sales, and content.

This plan is designed for teams operating with multiple audiences, broad catalogs, or complex conversion funnels, and seeking continuous optimization systems within a *stack *that is surprisingly lightweight and features a very well-designed interface.

Enterprise Plan (Brevo Plus)

The corporate alternative with tailored conditions that combine advanced security systems, subaccounts, onboarding, guided, and personalized support. The ideal option for companies with multiple brands, markets, and formal requirements.

Main Features of Brevo Enterprise

Includes all the functionalities of Business and adds governance guarantees, scalability, and dedicated support for all operations, while maintaining the contractual flexibility usually required by IT and compliance departments.

• Enterprise-level security with SSO/SAML and key role control for audits and compliance.
• Subaccounts by brand, region, or unit with centralized governance and coordinated sending policies.
• Advanced integrations and exclusive features with data routes and connectors that accelerate the most complex projects.
• Onboarding tailored and Customer Success with playbooks and periodic reviews of objectives and deliverability.
• Unlimited contacts with the capacity to easily consolidate large volumes of data.

Brevo free and trial versions

The Free plan is permanent, not a temporary trial, and offers a real environment to run campaigns with up to 300 daily sends, as well as a visual and transactional editor. All this allows us to validate deliverability, templates, and first segments, yes, but also to start operations without a financial commitment until our growth requires it.

To access it, it is not necessary to share our credit card number, which does not obligate us to become paying subscribers.

The learning curve is friendly and provides us with enough margin to experiment with SMS and WhatsApp using credits, which is ideal, allowing us to explore new contact points without affecting the main budget for email sends.

To evaluate business capabilities, we offer a Brevo demo upon request, allowing you to review the predictive sending system, automations, and landing pages using our real data.

Hidden costs and precautions of Brevo

Although the Brevo plans and pricing scheme are clearly defined, it is advisable to consider the add-ons and limits to keep the budget aligned with our strategy, especially when the campaign calendar intensifies or we add new communication channels. Consider, above all, the following:

• The number of additional users in Business works as an add-on with seats that allow us to distribute functions and permissions by team.
• Option to remove the Brevo branding in the Starter plan with the specific add-on.
• SMS and WhatsApp credits are consumed at a rate that requires independent pricing, which we should consider planning carefully.
• Sending tiers from 5,000 emails/month with progressive scaling that should be reviewed before seasonal peaks.
• Dedicated IP as an additional service with reputation and deliverability advantages for very high volumes.
• Annual billing with lower amounts and a tangible saving when the sending plan is fixed and clear.

Brevo Price Comparison Table

Let’s take a look at the Brevo price comparison table. 

For more information, we can visit the official Brevo website.