After loading the same 1,800-donor file into ten platforms and rebuilding the same year-end appeal sequence in each one, the gap that mattered was not template design. It was whether the tool could tell a board chair from a 20-dollar first-time donor without manual list maintenance every Monday morning.
Written by Carles DuarteWe ran the same six client accounts through ten email platforms for a month, from regional e-commerce to B2B SaaS to a local services franchise. The winners were not the feature-heavy ones, but those that handled client isolation, consolidated billing, and reports a client could actually open unaided.
Written by Carles DuarteAfter running the same membership-renewal sequence through ten platforms with a fictitious boutique studio profile, the gap between fitness-native software and general email tools showed up in places we did not expect. Class waitlist alerts, no-show win-backs, and birthday rewards either flowed through the booking calendar automatically or required hours of manual mapping per workflow.
Written by Jesus BosqueAfter running identical outreach campaigns through 10 cold email platforms, the biggest surprise was how much inbox placement varied between tools using the same sending domain. Two platforms landed over 90% of our test messages in primary inboxes. Three others barely cracked 60%, despite offering similar warmup features on paper.
Written by Carles Duarte