After running the same membership-renewal sequence through ten platforms with a fictitious boutique studio profile, the gap between fitness-native software and general email tools showed up in places we did not expect. Class waitlist alerts, no-show win-backs, and birthday rewards either flowed through the booking calendar automatically or required hours of manual mapping per workflow.
Written by Jesus BosqueThe standard advice on email list cleaning is to purge aggressively. Florin Armasu, with 15 years and enterprise clients behind him, argues that discarding 80% of your database is not best practice -- it is waste.
Florin Armasu, CEO of Data Innovation and creator of Sendability, unpacks the open source stack, deliverability disasters, and metrics that actually matter after 15 years of sending emails for brands like Nestle and Brown-Forman.
Open rates are now fiction. Florin Armasu makes the case for active database growth rate as the single most important metric in email marketing -- and explains why almost nobody tracks it.
A major FMCG brand got blocklisted at Hotmail, risking 5 million euros in lost revenue. The worst part: they did not notice until someone checked the per-provider metrics.
Florin Armasu runs Mautic, KumoMTA, and Qmail -- a 1998 mail transfer agent -- in production for enterprise clients, and his stack outperforms most commercial ESPs.
After running identical outreach campaigns through 10 cold email platforms, the biggest surprise was how much inbox placement varied between tools using the same sending domain. Two platforms landed over 90% of our test messages in primary inboxes. Three others barely cracked 60%, despite offering similar warmup features on paper.
Written by Carles Duarte
The best email marketing software for small business promises the moon on a shoestring budget -- automation, segmentation, deliverability -- without requiring a dedicated marketing department or remortgaging the office to cover monthly fees.
Written by Jesus Bosque
Newsletter platforms have split into three distinct camps, and picking the wrong one means rebuilding your entire subscriber relationship from scratch when you inevitably want features your current tool cannot provide.
Written by Carles DuarteEvery email platform now claims artificial intelligence as though merely uttering the phrase constitutes a feature. We tested ten tools to determine which ones genuinely improve campaign performance and which are simply charging extra for a chatbot wrapper.
Written by Jesus Bosque
Restaurant email marketing lives or dies on one question: does the platform understand hospitality, or is it generic software with a food-themed template bolted on? We tested ten tools built for the industry to find out.
Written by Jesus Bosque
Managing email campaigns from your phone should be straightforward, yet most platforms treat iOS as an afterthought worthy of a half-hearted responsive wrapper. We tested ten apps to find the ones that actually work when you are away from your desk.
Written by Jesus BosqueChoosing email marketing software has become unreasonably complicated, with every vendor promising automation, personalization, and AI capabilities they may or may not actually possess. We tested ten platforms to separate genuine utility from marketing theatrics.
Written by Jesus Bosque
We tested the top email marketing platforms for SMBs and ranked them by automation, pricing, and ease of use. ActiveCampaign leads our list, but MailerLite, Brevo, and AWeber each have strong cases.
Written by Mireia Fernandez
Mailchimp remains one of the most accessible email marketing platforms for SMBs and entrepreneurs. We review its drag-and-drop editor, automation, segmentation, analytics, and how it compares in 2025.
Written by Chema Carvajal
Klaviyo scored 9/10 as a top email and SMS marketing platform for e-commerce. Its deep Shopify integration, behavior-based automation, and advanced segmentation make it a standout for online stores.
Written by Pedro Dominguez Rojas
SendGrid by Twilio scored 9/10 for its rock-solid deliverability, powerful API, and clean campaign tools. Trusted by Uber and Airbnb, it excels for teams that prioritize reliability over flashy design.
Written by Pedro Dominguez Rojas
Omnisend combines email, SMS, and push notifications in one platform built for e-commerce. We review its multichannel automation, Shopify integration, and whether it delivers real value for online stores.
Written by Chema Carvajal
Klaviyo is purpose-built for e-commerce with predictive analytics and deep store integration. Mailchimp offers broader marketing features at a lower entry cost. We compare both for online sellers.
Written by David Bernal Raspall
ActiveCampaign offers deep automation at a lower price; HubSpot delivers a full inbound ecosystem with native CRM. We tested both to help you choose the best fit for your marketing team and budget.
Written by Pedro Dominguez Rojas
Mailchimp prices can climb fast as your list grows. We review 13 alternatives -- from MailerLite and Brevo to Klaviyo and HubSpot -- covering free plans, automation depth, and best-fit use cases.
Written by David Bernal Raspall
Dotdigital scored 8.5/10 in our review for its balanced mix of omnichannel automation, advanced segmentation, and deep analytics. Ideal for mid-to-large businesses ready to scale their marketing strategy.
Written by Pedro Dominguez Rojas
Brevo scales by email volume, not contacts, making cost predictable as you grow. We break down every plan -- Free, Starter, Business, Enterprise -- plus SMS credits and add-on pricing for 2025.
Written by David Bernal Raspall
Flodesk offers stunning design templates at a flat rate; Mailchimp provides deeper automation and analytics at scale. We compare both to help you choose the right email marketing platform for 2025.
Written by Pedro Dominguez Rojas
Kit (formerly ConvertKit) is built for creators who want simple automation and audience growth. Mailchimp is a full marketing suite for businesses. We compare both to help you pick the right tool.
Written by Chema Carvajal
beehiiv is built for newsletter creators who want to monetize; Mailchimp is an all-in-one marketing suite for growing businesses. We compare pricing, features, and ease of use to help you decide.
Written by Pedro Dominguez Rojas
ActiveCampaign is a powerhouse for advanced automation and CRM, while TinyEmail targets simplicity and AI-driven ease. We compare both platforms to help SMBs find their ideal email marketing match.
Written by Juan Carlos Saloz
Mailchimp wins on ease of use and accessibility; ActiveCampaign dominates in advanced automation and CRM depth. Our head-to-head comparison reveals which platform fits your business stage and goals.
Written by Chema Carvajal
ActiveCampaign excels at automation and CRM, while ClickFunnels specializes in sales funnels. We break down features, pricing, and use cases to help you pick the right tool for your email marketing strategy.
Written by Chema Carvajal
Brevo is affordable and multichannel, but it may fall short on advanced automation or reporting. We compare the best alternatives -- Mailchimp, MailerLite, HubSpot, Klaviyo, and SendGrid -- for every budget.
Written by Pedro Dominguez Rojas
Beehiiv offers deeper analytics and commission-free monetization; Substack provides a built-in reader network. We compare both newsletter platforms on pricing, integrations, and growth tools.
Written by David Bernal Raspall
Email generates up to $45 for every $1 spent, and 4.59 billion people use it worldwide. We compiled the most important email marketing statistics and trends shaping business strategies in 2025.
Written by Mireia Fernandez
MailerLite delivers solid email automation, landing pages, and integrations at one of the lowest prices in the market. Ideal for freelancers and small businesses seeking simplicity without sacrificing features.
Written by Chema Carvajal
AWeber has served small businesses for over 25 years with simple email automation and high deliverability. We review its strengths, limitations, and whether it still holds up against modern competitors.
Written by David Bernal Raspall