Are you wondering if Flodesk or Mailchimp is the best option to take your business email marketing to the next level? Well, let us tell you that you are not the only one. The choice between these two tools is a common dilemma for small and medium business owners, digital marketing teams, and content creators who want to simplify sending emails, automate campaigns, and ultimately connect better with their audience.
In this article, we have decided to put ourselves in your shoes and analyze what each platform offers in 2025. Throughout the comparison, we will focus on what really matters: ease of use, prices, automations, and everything that can make a difference in your day-to-day. Our goal? To help you make a decision based on criteria and your real needs and priorities. It’s that simple.
Both Flodesk and Mailchimp are industry leaders and have thousands of satisfied users, but what makes the difference is not just popularity. Depending on your type of business, your budget, or the approach you want to give your campaigns, one of the two may fit you better. Let’s find out which one makes more sense for you.
Which option to choose?
Flodesk and Mailchimp: What is each tool and what is it used for?
When we talk about email marketing, we usually think of platforms that allow us to send eye-catching emails and manage our subscriber base without complications. Flodesk and Mailchimp stand out precisely for that, simplifying life for those who want to maintain professional, creative, and direct communication with their audience, without needing to be technology experts.
On one hand, Flodesk is a tool aimed at design and simplicity lovers. Its philosophy is that anyone, even without prior experience, can create visually impactful campaigns consistent with their brand. The team behind Flodesk is relatively small but has won over creatives, small businesses, and independent professionals thanks to an intuitive interface and a predictable pricing system.
Mailchimp, on the other hand, has been leading the email marketing world for more than twenty years and currently belongs to Intuit, the American company also managing other well-known financial software products. The tool started as a solution for sending newsletters and now is an all-in-one platform that includes everything from templates to advanced automation, analytics, and CRM functions, making it very attractive for teams of all sizes.
Both tools serve to create, send, and analyze email campaigns, but each does it in its own way and with different priorities. While Flodesk bets on visual inspiration and ease of use, Mailchimp is more focused on versatility and integrating all kinds of functions, from the first email to advanced contact management. Which one do you choose? That depends on what you are looking for in your business.
Flodesk: Impeccable design, ease of use, and visual focus
Flodesk has earned a very positive reputation among creatives, entrepreneurs, and small businesses thanks to its commitment to design. What users appreciate the most is the ease with which they can create visually appealing emails thanks to its drag-and-drop editor and modern template catalog, which is almost as easy to use as Canva. Additionally, the tool allows you to customize fonts and colors to maintain brand consistency.
One of its main advantages is its fixed pricing system, regardless of the number of subscribers or emails sent, which provides great peace of mind for those looking to grow without surprises in their bills. Flodesk also stands out for its forms and landing pages, which maintain the same aesthetic line as the emails. Even those without design experience feel comfortable using it and capable of achieving a professional result.
Regarding automation, Flodesk offers basic but very intuitive workflows. Also, setting up a welcome sequence or abandoned cart reminder takes just a few minutes. That said, if you’re looking for complex analytics, it may seem limited, as the analysis focuses on opens, clicks, and basic conversions; enough for most SMEs, but somewhat lacking if you need advanced attribution.
According to reviews on G2 and Tekpon, Flodesk scores around a 4.2 out of 5 in overall satisfaction, and users agree that it is fast, beautiful, and easy to use, although they miss deeper automation or advanced integrations. In short, Flodesk is ideal for those who value aesthetics, simplicity, and expense control.
Pros and Cons of Flodesk
| Modern visual design and templates very easy to customize | Basic analytics, few advanced data |
|---|---|
| Flat rate: fixed price regardless of subscribers or sends | Automations less advanced than other platforms |
| Very intuitive and accessible user experience for beginners | No A/B testing in campaigns or subject lines |
| Attractive integrated forms and landing pages | Limited integrations (does not integrate with Mailchimp) and no open API |
| Allows selling products/services directly from the platform | No dedicated mobile app or native SMS integration |
Mailchimp: Versatility, integrations, and a complete ecosystem
Mailchimp is an all-in-one platform that has been the preferred choice for many businesses for years. The Intuit tool stands out for its versatility, allowing you to create everything from simple newsletters to more complex campaigns with multiple segments, A/B testing, and advanced automations. Additionally, Mailchimp has a huge template library and its editor is just as easy to use for beginners.
Another strong point is the large number of available integrations; Mailchimp connects with more than 300 popular applications (like Shopify, WooCommerce, Salesforce, Canva, and more), and offers a flexible API for those who want to connect custom tools. This makes it a very interesting solution for companies that already use several platforms and want to centralize marketing management.
Mailchimp includes advanced CRM modules, detailed analytics, and powerful automation features, which allow you to personalize the customer journey from the first contact to loyalty. In 2025, the incorporation of artificial intelligence for content suggestions and metric visualization has added an efficiency boost, especially for teams that handle large volumes of data.
User satisfaction on platforms like G2 exceeds 4.3 out of 5, highlighting ease of getting started and the breadth of features, although recognizing that the price scales quickly and some advanced options require some learning. Mailchimp is, basically, a platform that covers almost everything, and will be very useful if you need more than just sending nice emails.
Pros and cons of Mailchimp
| Huge library of customizable email templates | Price increases quickly with large lists |
|---|---|
| Advanced automations and segmentations | The free plan is increasingly limited |
| Integrations with over 300 apps and flexible API | Charges for unsubscribed contacts |
| CRM module and advanced analytics included | Some features only available in higher-tier plans |
| Complete mobile app and constant evolution with artificial intelligence | No direct integration with Flodesk |
Subscription Plans and Pricing
Knowing how much you will pay (and what you get in return) is one of the most important questions when choosing an email marketing platform. Before making any purchase, you should analyze both providers of this service and see how they offer different subscription plans, with prices and features that can make a difference depending on the size of your list and how you use the tool.
Below, we clearly compare Flodesk and Mailchimp to show you their main options. This way, it will be much easier for you to choose with full knowledge.
Comparative table of Flodesk plans and pricing
| — | — | — | | Professional | 35 € | Everything in the Free plan + unlimited emails and subscribers, advanced customization, automations (workflows), advanced segmentation, robust analytics, intelligent recommendations, online support. | | Advanced | 59 € | Everything in Professional + unlimited payments and checkouts, sale of digital and physical products/services, sales funnels, advanced automations, sales analysis, online support. | | Custom | Upon request | Everything in Advanced + priority support, API for custom workflows, dedicated IP, advanced compliance, deliverability consulting. |
Comparative table of Mailchimp plans and prices
| Free | €0 | Basic campaigns, up to 500 contacts, simple templates, forms, Mailchimp domain, basic CRM, simple analytics. Limited sending and restricted features. |
|---|---|---|
| Essentials | €11.38 | Everything in the Free plan + more templates, scheduling, simple automations, email and chat support. Sending and contact limits according to plan. |
| Standard | €17.50 | Everything in Essentials + enhanced automations, A/B testing, campaign optimization, advanced analytics, segmentation, extended support. |
| Premium | €260.34 | Advanced features for large teams, unlimited contacts and sends, maximum segmentation and personalization, priority support, advanced reports. |
It is important to highlight that Mailchimp prices increase if you have more than 500 contacts and may vary depending on the size of your list.
Other considerations
Both platforms offer the possibility to start at no cost, but with important nuances. Flodesk offers a fairly limited free plan, which only allows creating forms and landing pages, but not sending emails or automations. On the other hand, Mailchimp does allow sending basic campaigns to a list of up to 500 contacts with its free plan, although most advanced features remain locked.
If you want to try all the paid features, both Flodesk and Mailchimp offer a free trial, although its duration varies. Flodesk allows you to use its Professional and Advanced plans during a free trial period of 30 days, enough time to experiment with all its premium functionalities without commitment. Mailchimp, for its part, offers 14 days of free access to the Essentials and Standard plans, which is useful for evaluating its automations and segmentation tools.
Additionally, both platforms allow you to subscribe annually, which is cheaper compared to monthly billing. Flodesk offers one free month if you choose the annual plan, and Mailchimp also reduces a percentage of the annual cost, allowing you to benefit from additional discounts in certain promotions.
Flodesk vs Mailchimp: Direct Comparison
| Entry price | Free (Free plan), or €35 per month (Professional) | Free (up to 500 contacts), from €11.38 per month (Essentials) |
|---|---|---|
| Trial availability | 30-day free trial on paid plans | 14-day free trial on Essentials and Standard |
| Interface | Very visual, intuitive, and design-oriented | Complete, easy to use but with more menus and advanced options |
| Templates | Modern, visual, and easy to customize | Wide variety, customizable and aimed at all types of users |
| CRM | Basic: subscriber management and segmentation | Integrated CRM with audience analysis and advanced segmentation |
| Automation | Simple flows, very visual and intuitive | Advanced and multichannel automations, Customer Journeys |
| Integrations | Limited (Shopify, Zapier, Stripe) | More than 300 integrations (Shopify, WooCommerce, Salesforce, etc.) |
| Customization | Basic visual and conditional customization | Advanced customization with AI and detailed segmentation |
| Analytics | Basic statistics on opens, clicks, and conversions | Advanced analytics, detailed metrics and data visualization |
| API | Only available in Advanced plan | Open and flexible API for all types of integration |
| Mobile app | No dedicated mobile app | Full mobile app for iOS and Android |
| Deliverability | Well maintained, although less public information about results | High deliverability, recognized by the community |
| E-commerce | Direct integration with payments, funnels and digital/physical sales | E-commerce modules, integration with stores and recommendations |
| SMS | Not available | Integration possible through external apps |
What do both email marketing tools do well?
Although Flodesk and Mailchimp are based on different philosophies, they both share several strengths that make them great opportunities for email marketing. Both meet basic needs very well and go a step further in important aspects:
- They allow you to create and send professional email campaigns: They offer visual editors, templates, and tools to design attractive emails.
- They facilitate list segmentation and management: Both platforms let you organize and segment your contacts for more personalized campaigns.
- They include basic automations: You can configure automatic sends such as welcome sequences or reminders, efficiently managing the marketing process.
- They have integrated forms and landing pages: Ideal for lead generation and capturing new subscribers directly on your website without relying on external tools.
- Integration with different sites: They allow you to connect and use their functions on various e-commerce and marketing sites, expanding the possibilities of your digital strategy.
- They provide essential statistics: They show key metrics on opens, clicks, and campaign performance.
- They offer online support and help resources: Both Flodesk and Mailchimp have documentation, tutorials, and assistance to resolve doubts.
In what way does one clearly surpass the other?
| Superior visual interface and modern design templates | More extensive and customizable template library |
|---|---|
| Flat rate for subscribers and unlimited sends | Greater variety of pricing and options based on list size |
| Simple and intuitive automation workflows | Advanced and multichannel automations |
| Native integration for payments and direct sales (Flodesk Checkout) | CRM modules and advanced analytics included |
| User experience highly focused on simplicity | More than 300 integrations and open API |
| Shorter learning curve, ideal for creatives and small businesses | Extra features like A/B testing, AI, and full mobile app |
| Fewer options, but easier to master and with fewer distractions | Functions as a true marketing hub for growing businesses |
Why look for alternatives to Flodesk and Mailchimp?
Looking for alternatives to Flodesk and Mailchimp is quite common, especially if you have already noticed some limitations in your experience, or if your business priorities have changed over time. Although each tool has its strengths, there are also some issues that have led some users to explore other options.
Flodesk: Quite Basic Automation and Limited Analytics
Flodesk is often the favorite of those looking to create beautiful emails without much hassle, but its simple approach can fall short for businesses wanting to go further. Many users point out that the automation system is too basic if you need complex flows or advanced customizations in campaigns; if your marketing strategy evolves, you may feel that it lacks power.
Another point that often draws criticism is the analytics. Flodesk only shows essential data like opens and clicks, but does not dive into advanced metrics, attributions, or conversion funnels. For those seeking detailed data and in-depth analysis, this limitation can be quite frustrating and forces looking for external solutions.
Finally, although the fixed price is one of its main attractions, it can also be a barrier if your business is small and you don’t plan to grow fast. Also, integrations are limited, and there is no mobile app nor the possibility to use SMS, which can make Flodesk fall short if you’re looking for a more connected and versatile platform.
Mailchimp: Prices rising like foam and advanced features under lock and key
Over time, Mailchimp has earned its reputation as a comprehensive platform, but the pricing model is one of the most common criticisms. Many users find that, as their list grows, the monthly cost increases significantly and the bill can skyrocket. Additionally, it charges for unsubscribed contacts, which is somewhat opaque and can unexpectedly increase the cost of using the platform.
Although Mailchimp offers many features, many of them are only available on the more expensive plans. Some automation options, advanced segmentation, or priority support are reserved for those who pay more, which can discourage those with tight budgets or who expect to have everything from the start.
Finally, its interface, while powerful and flexible, can be a bit overwhelming if you come from simpler solutions. Some users find that the number of menus and features can complicate simple tasks, especially if you only want to send occasional campaigns and analyze results without getting lost along the way.
Alternatives to Flodesk and Mailchimp
If Flodesk and Mailchimp don’t quite fit what you’re looking for, here are three alternatives that can also be considered the best software for certain profiles, depending on your specific needs:
Brevo (formerly Sendinblue)
Brevo, formerly known as Sendinblue, is a very popular option for those who want to combine email marketing with SMS, chat, and other communication channels from a single platform. It stands out for its value for money, the flexibility of its plans, and the ability to send campaigns to large volumes without the bill skyrocketing. Additionally, it has advanced automations, and tools for CRM and e-commerce, making it ideal for those who want an all-in-one solution without complications.
ActiveCampaign
This tool is the favorite of those looking for very powerful automations and advanced customer lifecycle management. ActiveCampaign is perfect if you want to create complex sequences, dynamically segment, and connect email marketing with sales or CRM. It may be less intuitive at first, but those who want to take personalization and automation to the maximum usually end up very satisfied.
MailerLite
MailerLite has gained many followers thanks to its simple interface, competitive prices, and the possibility to start with a fairly generous free plan. It is ideal for small businesses and content creators who want to start quickly, without too many complications and with access to a visual editor, templates, basic automations, and attractive forms. All this, without feeling overwhelmed by advanced options that they may never use.
Mailchimp / Flodesk: Which one is better for you
Choosing between Flodesk and Mailchimp largely depends on how you work, your business needs, and, above all, your users’ preferences. If you are part of a small team, a creative studio, or simply looking to communicate with your clients in a visual and coherent way, Flodesk usually fits perfectly, as both its simplicity and intuitive editor allow you to focus on content without wasting time on complex settings and also make customization easy according to subscribers’ preferences.
On the other hand, if you are a 360 agency or manage campaigns for multiple clients and need advanced automations, integration with other channels, and a global marketing overview, Mailchimp can be the most practical option. One of its main advantages is the robustness of its CRM, analytics, and segmentation modules, as well as the combination of features like automation, template design, and audience management, making it a very complete platform for projects with many nuances and more sophisticated needs.
Regarding budget, Flodesk stands out for its flat rate, which provides predictability if you have a growing subscriber base. Mailchimp, on the other hand, is more affordable at the beginning, but its cost increases rapidly as you add contacts and features. Therefore, if your budget is tight and you value knowing exactly how much you will pay each month, Flodesk makes things easier.
If your team is not very technical or you are looking for a tool to get started as soon as possible, Flodesk is the more user-friendly option. However, if your goal is to scale quickly, manage multiple channels, and leverage the full potential of automation and data, Mailchimp offers a structure prepared to grow in the long term, although it may take a bit more effort to master initially. In short, the choice of platform can determine the ideal path for your marketing strategy, ensuring your goals are met in the most efficient way possible.
Which option to choose?
Verdict: Flodesk or Mailchimp?
In the end, Flodesk and Mailchimp are both great solutions, but each shines in different areas. Flodesk is the ideal partner for those looking for eye-catching emails and a hassle-free experience, while Mailchimp is better suited for those who want more options, automation, and depth in data analysis. Each platform has its audience, and there is no universal answer.
Our opinion, after thoroughly analyzing both, is that it’s worth taking some time to think about what you really need and what you value most in your day-to-day. If simplicity, aesthetics, and predictable costs are your top priorities, Flodesk will likely make your life much easier. If, on the other hand, you manage complex campaigns and your marketing goes beyond email, Mailchimp can become your operations hub.
We know theory is great, but the truth is there’s nothing like trying for yourself. That’s why we encourage you to take advantage of the free trials of both platforms; only then will you discover if you feel comfortable with the interface, if the features fit your workflow, and if they truly cover your day-to-day needs.
Ultimately, choosing your email marketing platform well can make a difference in your relationship with your customers and the growth of your business. Whatever the reason you choose one or the other, the important thing is to take the step and experiment without fear. We’re glad to have accompanied you in this comparison and hope you find exactly what you’re looking for!