OmniSend: What it is and what it’s for
Omnisend is an omnichannel marketing automation platform primarily focused on ecommerce and digital businesses.
Founded in 2014 in Lithuania but with servers in the United States, the tool was born as an email marketing solution for small and medium-sized businesses, but quickly evolved towards a more complete and integrated approach that combines email, SMS, push notifications, forms, and automations in a single platform.
Currently, Omnisend is used by more than 100,000 brands worldwide, many of them in the Shopify, WooCommerce, and BigCommerce environment.
Omnisend’s goal is, in its own words, to offer a consistent marketing experience across multiple channels, from the first contact with a customer through conversion and loyalty.
That’s why the tool allows creating behavior-based automated flows, personalizing messages by segments, and easily conducting A/B testing. Additionally, its native integration with ecommerce platforms makes data synchronization immediate and hassle-free.
In summary, Omnisend is used to design smarter, more connected marketing campaigns, optimizing team time and increasing return on investment. With features that integrate email, SMS, and other channels in one platform, Omnisend becomes an attractive option for those seeking efficiency, advanced automation, and an accessible user experience.
Main Features of OmniSend
- Multichannel automation: Allows you to create automated flows that combine email, SMS, push notifications, and more, based on specific customer actions (abandoned cart, welcome, post-purchase, etc.).
- Drag-and-drop campaign editor: Visual and intuitive tool to design emails and messages without the need for technical knowledge.
- Wheel of fortune: OmniSend allows you to create an interactive wheel of fortune for your business, from which you can offer a range of personalized experiences, discounts, and other incentives to attract new customers to your website.
- Advanced segmentation: Segment audiences based on purchase behavior, campaign activity, location, customer type, and more.
- Pre-designed ecommerce templates: Access to a library of email templates optimized for conversion, especially adapted for online stores.
- Real-time reports: Detailed analysis of campaign performance with key metrics such as open rates, clicks, customer engagement, conversions, and return on investment (ROI).
- Native integration with ecommerce platforms: Direct connection with Shopify, WooCommerce, BigCommerce, Magento, and others, allowing automatic import of products and customer data.
- SMS and push notification campaigns: Integrated tools to expand communication beyond email and increase reach.
- Customizable forms and pop-ups: Lead capture with attractive designs and advanced targeting options.
- A/B testing: Ability to test subjects, content, and message structures to optimize results.
- Compliance with regulations: Consent management tools and compliance with regulations such as GDPR and CAN-SPAM.
These features offer a solution in email and SMS marketing automation, with a high success and satisfaction rate among customers, exactly what almost any company is looking for today.
Pros and Cons of Using OmniSend
To find out if this is the software you are looking for, we have created a list of pros and cons of this solution:
Advantages of OmniSend:
- True omnichannel approach: Combines email, SMS, push notifications, and more in a single automated flow.
- Native integration with ecommerce platforms: Seamless connection with Shopify, WooCommerce, BigCommerce, among others.
- Powerful and easy-to-configure automations: Ideal for abandoned carts, welcome emails, birthdays, reactivation, etc.
- Advanced segmentation: Allows creation of dynamic segments based on purchase behavior and engagement.
- Templates ready for ecommerce: Attractive designs focused on conversion for products and promotions.
- Competitive value for money: Offers many features in its free plan and initial tiers.
Disadvantages of Using OmniSend:
- Limited outside the ecommerce sector: Its features are heavily oriented to online stores and may be less useful for service companies or pure B2B.
- Fewer integrations outside the ecommerce ecosystem: It does not have as many integrations with CRMs or business tools as more generalist platforms.
- Advanced reports only in higher plans: Some deeper analysis metrics are only available in higher-paid plans.
- The editor can be somewhat limited for very technical users: Although intuitive, it does not offer as many code customization options as more open tools.
Audience: Who is OmniSend for?
Now that we know OmniSend inside out, it’s time to ask ourselves if it is the marketing solution your SME needs to reach all your customers via email.
To clear up your doubts, we have made a list of the types of users who can benefit from this platform. And they are the following:
- Online stores (ecommerce): Ideal for businesses that sell products through platforms like Shopify, WooCommerce, or BigCommerce, and need to automate their marketing.
- DTC (Direct-to-Consumer) brands: Companies looking to build direct relationships with their customers and retain them through personalized email and SMS campaigns.
- Small and medium digital businesses: Especially those without large marketing teams, but in need of a powerful and easy-to-use tool.
- Businesses with recurring purchase cycles: Such as cosmetics, food, or fashion, where restock reminders and automated recommendations are key.
- Marketing teams that value visual automation: Professionals seeking to simplify their workflow without sacrificing technical capabilities.
- Companies that run frequent promotions: Businesses with periodic discount campaigns, product launches, or flash sales (such as computer stores, for example).
Why Users Switch to OmniSend
One of the main reasons many businesses migrate to Omnisend is its e-commerce focused approach and its ability to deliver a truly omnichannel marketing experience.
Businesses that have started with more generic platforms (such as Mailchimp or Constant Contact) often find in Omnisend a more complete solution for their specific needs: seamlessly integrating email, SMS, and automations with platforms like Shopify or WooCommerce.
Additionally, the ease of use and speed with which automated workflows can be set up are especially attractive for small and medium-sized businesses with limited marketing teams.
Why Some Users Leave OmniSend
Despite its advantages, Omnisend is not the perfect solution for every business. Some companies choose to leave it because its features are very focused on e-commerce.
In sectors such as professional services, education, or traditional B2B, it may be less flexible or lack certain key integrations, especially with CRMs or complex sales tools.
There are also users who seek more advanced levels of customization or greater reporting and analysis capabilities, which can lead them to switch to more technical platforms like ActiveCampaign or Klaviyo.
According to what we have observed, some people and OmniSend users have complained in the past about the appearance of error messages during domain verification.
Finally, some growing companies find that costs increase rapidly as they scale their contact base or need more advanced features, leading them to evaluate other solutions more suited to their new needs.
OmniSend Plans, Prices, and Discounts (2025)
Omnisend offers three main plans: Free, Standard and Pro, tailored to the size of the contact base and the volume of sends. That said, it should be noted that all prices are billed in US dollars (USD), and payments are made in this currency.
Free Plan: 0 € per month (no credit card)
- Up to 250 contacts.
- 500 emails per month.
- 60 free SMS (one time only).
- 500 push notifications per month.
- Access to templates, automations, forms, and 24/7 support.
- Ideal for small online stores that are just starting out.
Standard Plan: from 15 € per month
- From 500 contacts (up to 6,000 emails per month).
- Unlimited push notifications.
- 1,000 published reviews (for Shopify stores).
- 60 free SMS (one time only).
- 24/7 support.
- 30% discount if you pay 3 months in advance (11.20 euros per month).
Pro Plan: from 55 euros per month
- From 2,500 contacts.
- Unlimited emails and push notifications.
- Monthly SMS credits equivalent to the price of the plan (for example, $59 in SMS credits).
- Unlimited published reviews (for Shopify stores).
- Advanced reports and priority 24/7 support.
- Customer Success Manager included from 372 €/month.
- 30% discount if you pay 3 months in advance: 38.40 €/month.
As usual, for companies with more than 150,000 contacts, Omnisend offers custom plans upon consultation with their sales team. If this applies to you, you’ll need to contact them to see what rates and prices they offer.
OmniSend Implementation
OmniSend Training Resources
Omnisend provides its users with a variety of educational resources to ensure they can make the most of the tool, regardless of their level of experience:
- Help Center: Extensive knowledge base with articles and step-by-step guides.
- Live and on-demand webinars: Periodic training sessions with use cases, updates, and best practices.
- Omnisend Academy: Free training platform with structured courses on automation, segmentation, and email marketing strategy.
- Blog and downloadable resources: Updated content with tips, case studies, templates, and strategic guides.
- Technical support and community: Access to personalized assistance and an active community of users and specialists.
Usability and Interface
One of Omnisend’s great strengths is its intuitive and well-structured interface, designed for marketing professionals without the need for technical knowledge. The design is clean and functional, with clear side menus and logical navigation between campaigns, automations, lists, and reports.
The “drag and drop” editor allows creating email campaigns or automated flows visually, which speeds up the learning curve and reduces errors. Automations are built with “if this is not, then that is” logic, making even advanced tasks accessible for users without prior automation experience through trial and error.
Additionally, each section includes suggestions and pre-designed templates that guide the user in creating effective campaigns. From the very first session, the experience is designed to help the user take quick action without feeling overwhelmed.
In summary, Omnisend has managed to balance simplicity with potential, making it an accessible tool for small and medium businesses but robust enough for more demanding teams.
Is OmniSend a secure tool?
Omnisend is a platform that prioritizes data security and regulatory compliance, especially being focused on ecommerce and handling large volumes of sensitive customer information.
It complies with major international security standards, including the General Data Protection Regulation (GDPR) of the European Union and the California Consumer Privacy Act (CCPA).
In summary, Omnisend provides a robust and secure environment for sending digital marketing campaigns, making it a reliable option for companies that handle sensitive data and seek to comply with current regulations.
Customer Service: How to Contact OmniSend?
Omnisend offers its users different support channels, tailored to the needs and the type of plan subscribed. Even in the free plan, users have access to an efficient customer service system available in multiple languages, including English and Spanish.
The main contact methods are:
- 24/7 Live Chat: Available directly from the platform, with quick response times, even in the free plan.
- Email: For more complex inquiries or related to billing and advanced technical support.
- Help Center: Filled with articles, practical guides, and solutions to common problems.
- Customer Success Manager (for Pro plans from certain tiers): Personalized and strategic assistance for companies with higher volumes or complex needs.
- Priority Support: Included in higher-tier plans for faster and more direct assistance.
This multichannel support approach allows both small online stores and large e-commerce businesses to find answers and support, whether to resolve technical issues or improve the performance of their campaigns.
Competitors: Alternatives to OmniSend
While Omnisend is an excellent solution for automated marketing in ecommerce, there are other platforms on the market that also offer solid value propositions, depending on the type of company, sector, or specific needs. Below are some of the main alternatives:
Klaviyo
Leading marketing automation platform for ecommerce, especially powerful in advanced personalization and segmentation.
Pros:
- Very deep native integration with Shopify and other ecommerce platforms.
- Powerful segmentation engine based on customer behavior and data.
Mailchimp
One of the best-known and most widely used tools on the market, versatile and easy to use for all types of businesses.
Pros:
- Excellent for small businesses just starting out.
- Extensive template library and an intuitive interface.
ActiveCampaign
Ideal for companies seeking a higher level of automation and integrated CRM capabilities.
Pros:
- Highly customizable automation flow.
- Powerful lead scoring system and embedded CRM.
Brevo (Formerly Sendinblue)
An economical and complete option, with support for email, SMS, and chat all in one platform.
Pros:
- Competitive pricing with a pay-as-you-go model.
- Integrated multichannel functionality without the need for third parties.
Moosend
Simple and affordable tool, suitable for small businesses looking to start with automated campaigns.
Pros:
- Low learning curve and excellent technical support.
- Advanced automation features even in basic plans.
GetResponse
All-in-one platform with email marketing, landing pages, webinars, and conversion funnels.
Pros:
- Ideal for businesses wanting to centralize all their digital marketing.
- Includes integrated tools for ecommerce and lead generation.
Which option to choose?
Do we recommend OmniSend for your marketing campaigns?
Yes, we recommend OmniSend. This marketing tool is a great proposition for e-commerce based businesses, particularly SMEs, looking for an optimized and effective marketing automation solution without overcomplicating things.
- Who should avoid it?: Companies without a clear focus on e-commerce, since the tool is designed for this type of sales business.
- Our favorite aspect: Its intuitive interface, combined with robust automation features and omnichannel capabilities, making it easy to create and manage sophisticated marketing campaigns
- Biggest drawback: Some users complain that OmniSend’s customer support is less comprehensive than that of its larger competitors as the business grows.
- Best alternative: The closest competitor to OmniSend is Klaviyo, known for its advanced analytics and segmentation features. Although it is more expensive, Klaviyo is a good choice for businesses needing detailed data insights and reporting capabilities.