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Hands On Email Marketing

Best Email Marketing Software for Gyms

After running the same membership-renewal sequence through ten platforms with a fictitious boutique studio profile, the gap between fitness-native software and general email tools showed up in places we did not expect. Class waitlist alerts, no-show win-backs, and birthday rewards either flowed through the booking calendar automatically or required hours of manual mapping per workflow.

Apr 28, 2026
Jesus BosqueWritten by Jesus Bosque
Expert Insights Email Marketing

Email List Hygiene and the Gray List Dilemma

The standard advice on email list cleaning is to purge aggressively. Florin Armasu, with 15 years and enterprise clients behind him, argues that discarding 80% of your database is not best practice -- it is waste.

Apr 08, 2026
Florin Armasu
Featuring Florin Armasu
Email Marketing Execution Behind the Scenes: Expert Insights with Florin Armasu
Expert Insights Email Marketing

Email Marketing Execution Behind the Scenes: Expert Insights with Florin Armasu

Florin Armasu, CEO of Data Innovation and creator of Sendability, unpacks the open source stack, deliverability disasters, and metrics that actually matter after 15 years of sending emails for brands like Nestle and Brown-Forman.

Apr 08, 2026
Florin Armasu
Featuring Florin Armasu
The Open Rate Club

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